Mlinar | Business Results, Future Growth Plans and the Launch of Breakfast First Marked Mlinar's Press Event 💛

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Business Results, Future Growth Plans and the Launch of Breakfast First Marked Mlinar's Press Event 💛

25.06.2026.

At Mlinar's headquarters in Zagreb, we hosted a press event where we presented the Mlinar Group's business results, future growth plans, and our new long-term corporate social responsibility platform, Prvo doručak, launched together with our majority owner, BOSQAR INVEST.

 

The presentation was led by Mladen Veber, President of the Management Board of Mlinar, Kristina Marija Jurčić, Marketing and Development Director at Mlinar, and Vanja Vlak, Board member of BOSQAR INVEST, who spoke about Mlinar's strategic role in the development of BOSQAR INVEST's Food vertical and our shared ambitions for continued growth.

 

Our 2025 results confirm Mlinar Group's continued growth and strong market position. Sales revenue reached EUR 197.2 million, while we served 36.9 million customers and employed 2,600 people across the four markets in which we operate.

 

Following the presentation, members of the media were invited to tour our production facility and gain first-hand insight into the processes behind the products we prepare every day for millions of customers across the region.

 

We were also proud to officially introduce Prvo doručak, our new long-term CSR platform developed in partnership with BOSQAR INVEST. Through this initiative, we are bringing together all of Mlinar's donations and sponsorship activities, with the goal of donating approximately 3,000 breakfasts through nearly 100 community initiatives across Croatia this year. We invite associations, sports clubs, organisations and public institutions that could benefit from this initiative to learn more and apply here.